BruuLABS
Relax Bottle × BruuLabs · Pilot Proposal

A marketing engine,
built around Relax.

You're not failing at marketing. You're flying blind. Let's fix the seeing — then the results follow.

For Kenny, Kim & Elaine · For your review
First, the honest picture

You post 21 times a week. Your typical video gets ~89 views.

Since April you 8×'d your posting — and reach went down, not up. That's the tell: the problem was never effort. You're working hard into a bucket with a hole in it.

21/wkyour TikTok posting rate
~89median views per post
3real breakouts, ever — none recent

Your own channel. The good news: you've proven you can break out (295K, 167K). The engine just makes it repeatable instead of luck.

Your category, decoded

Big view-counts lie. Here's who's actually winning in drinkware.

Judged by what people actually save — the one number nobody can buy — not the view-count they scroll past. It changes the story completely.

BrandFollowersReach per followerThe real read
Tyeso375K
efficient
earns the deepest loyalty
Montigo276K
efficient
the local name to beat
AquaFlask 🇵🇭 PH4.2M
least efficient
big audience, low pull
Relax (you)2.5Ksmall accounta small but real base to grow

The giants' biggest hits are bought reach, not craft.

A 15M-view video that almost nobody saved is a paid-celebrity ad — you can't (and shouldn't) copy it. The content people save is different: relatable moments, real demos, and generosity/community posts — that last one is the real loyalty-driver, and it's exactly what the "Relax Parents" community is built to produce.

The one thing nobody owns.

Every rival buys reach; none owns an audience that belongs to them. A "Relax Parents" community — safe, practical, for real mums — is wide open. That's your moat, and it's the content that earns the most loyalty.

Your unfair advantage

Own "safe & practical" — and become the bottle AI recommends.

You asked: "can we be the bottle ChatGPT recommends?" We checked across ChatGPT, Claude and Gemini. Ask about Relax by name and the AI already answers accurately and warmly — it even confirms your materials. The gap: on a general "best kids bottle" question it still defaults to global brands. That shelf is unowned — and it's the one to take. You're not absent — you're in striking distance. That's a ranking fight you can win, not a cold start.

AI answer naming local Malaysian bottle brands
A real answer, today (Gemini, from Malaysia): "reputable, safe, dependable… an excellent choice for families." The AI already knows and trusts you by name. The play is to get named when parents ask generally — the "safest bottle for kids" question no local brand owns yet.
The position: keep your lifestyle look as the feel, lean the story toward parents — the school run, leak-proof bags, safe materials. A natural shift, not a reboot. Your best content today still works; we grow the parent side on top of it.
The AI-search play: the "safest bottle for kids" shelf is unowned — no local brand holds it. We build the content + product pages that make the AI cite you. (Phase 2, once the brand direction's set.)
Why this isn't a content shop

You're not hiring someone to make posts.
You're plugging in an engine.

Everything you just saw — the category decode, the winner analysis, the AI-search check — the engine does that on repeat. It studies, decides direction from data, produces, measures what actually worked, and gets sharper every month. That's the difference between paying for content and owning a system.

STUDY

your category + what wins, measured

STRATEGY

direction from data, not opinion

PRODUCE

you shoot the real bits, we make the rest + auto-post

MEASURE

saves + pull, not vanity views

IMPROVE

every month it learns your audience

This is what cuts your turnaround from 5–7 days to 2–3, gives your team ideas without burning your creator, and lowers cost — the three things you told us you needed.

See what the engine makes

This is what your next month can look like.

Made from your product photos — no shoot, no crew, no reshoot. So a full month of content doesn't cost a full month of filming. And the formats that win need no on-camera host and no budget: quiet product-beauty, "make it yours," the leak-proof seal.

P1 · Safety, shown. Quiet product-beauty — the safe, satisfying seal, the format that travels.
P2 · Make it theirs. Colour + personalisation — "so it never gets lost at school." The parent wedge.
P1 · Safety, shown. "Tutup rapat" — the leak-proof demo, shown not said.

These are sample concepts — to show the range and quality, not your finished feed. The three videos are product-led: P1 (safety, shown) and P2 (make it theirs). Your real content is built from your brand kit and refined with you each month.

P1 · Safety-truth — a carousel (swipeable IG post)
carousel 1 — is it safe? carousel 2 — Tritan BPA-free carousel 3 — leak-proof carousel 4 — a bottle mum trusts
The story a parent swipes through: is it safe? → the proof → no more leaks → a bottle mum can trust. Real products, real Malaysian homes.

Produced from your product photos with AI — no shoot, no crew. (Team-shot skit concepts for the human/school-run pillar round out the mix.)

Your creator never faces a blank page

Ideas don't run out — they cascade.

You said you need a constant flow of ideas without burning your content person. Here's how: a few clear goals fan into a handful of pillars, and each pillar mints fresh ideas on demand. Pick one and shoot — never invent from scratch.

3 goals
Reach that sticks
Trust, felt
Pull & loyalty
5 pillars
Safety, shown
Make it theirs
Parent authority
The school-run
Relax Parents
endless ideas
ideaideaideaideaideaideaideaideaideaideaideaideaideaidea…and more, every week

One pillar = many angles. That's what cuts your turnaround and keeps the creator fresh instead of drained.

Not opinion — evidence

Everything here comes from real data about your category.

The findings above aren't a hunch. We read your channel, your rivals, and what actually earns loyalty — and pulled it into one place you can walk through.

See the full category study →

The complete breakdown — every competitor, what wins and what only looks big, and where the opening is for Relax.

The pilot

Less than the agency you passed on — with the execution included.

The strategy-only quote you were given ran RM3,008/mo — a deck, and you still had to make everything. Ours is the whole engine, running.

RM2,500
one-time setup — brand direction + the engine, built around you
+ monthly
for the content engine, running — scales with volume
Start the pilot →

Proposed start: pick a date this week. We build your brand kit + first content set in the first month; you get me + Kim + Elaine aligned on direction up front. First month is where the engine learns you.

Relax Bottle × BruuLabs · pilot proposal · for your review.